Luxe Fragrance Bar

  The story of LUXE Fragrance Bar is one of vibrant growth, sparked by the entrepreneurial spirit of Jazz Elyse. What began as "Jazz Oils," a venture founded by Jazz during her junior year at North Carolina A&T State University, has blossomed into the esteemed LUXE Fragrance Bar. That initial $10 investment in Jazz Oils proved to be the cornerstone of a burgeoning empire, as it continues to fuel LUXE with the purest, highest quality fragrance blends.

Driven by a vision to create a comprehensive line of natural and exceptional skin, hair, and bath products, Jazz expanded her initial concept. This expansion marked the birth of LUXE Fragrance Bar. The "Bar" in its name signifies more than just products; it represents a personalized service. At LUXE, clients experience a unique process of customizing their selections by scent, texture, purpose, and individual needs, all prepared fresh on the spot – the signature LUXE Experience. Rooted in the principles of self-love and natural beauty, LUXE assists individuals in discovering the perfect textures for their skin, oils for their hair, and fragrances that harmonize with their unique pheromones.

The journey took a significant leap in April 2014 with the opening of a mall kiosk in Greensboro, North Carolina, followed by an expansion to Winston-Salem in 2017. That same year saw the debut of the LUXE LIFE app, offering customers seamless access to refills, rewards, coupons, and event information. However, the pinnacle of 2017 arrived on June 10th, with the consolidation of locations and the grand opening of the first flagship store in the dynamic South End of Downtown Greensboro. This milestone allowed for expanded production and an even wider array of on-site customizations, a far cry from the brand's humble beginnings in Jazz's kitchen.

Beyond its commitment to quality and customer experience, LUXE Fragrance Bar has deeply woven community involvement into its fabric. In June 2018, Jazz Elyse Whitaker founded the HOUSE OF LUXE, a private charitable organization dedicated to supporting entrepreneurs, entrepreneurial education, scholarships, community initiatives, and disaster relief. Demonstrating its dedication, LUXE Fragrance Bar donates 10% of all purchases to the HOUSE OF LUXE.

Since June 2017, LUXE has actively engaged with its community, notably by providing a retail platform for five fellow entrepreneurs within its store. Furthering this commitment, beginning in the fall of 2018, LUXE planned to offer an incubation environment for young entrepreneurs, providing invaluable firsthand experience in running a small business. These future efforts are now spearheaded by the independent HOUSE OF LUXE charity in partnership with LUXE Fragrance Bar.

Prior to its formal establishment, LUXE demonstrated its community spirit in April 2018 when a devastating tornado struck the eastern side of Greensboro. The store opened its doors as a disaster relief drop-off location, with the future HOUSE OF LUXE collecting essential donations for affected families. In July 2018, LUXE also initiated a summer incubation program, offering students hands-on experience in marketing, web design, and IT, encouraging their entrepreneurial aspirations – these students becoming the initial beneficiaries of the HOUSE OF LUXE.

With a mobile store also serving its clientele, LUXE Fragrance Bar continues to chart new territories in luxury and exceptional customer care, all while making a tangible difference in the community it serves. These achievements stand as a testament to the guiding force behind the brand and the unwavering support of loyal customers over the past 14+ years. For Jazz and LUXE Fragrance Bar, this is truly just the beginning of a journey marked by both innovation and impactful community engagement.